| |
| |
|
SEO Articles |
|
|
|
Search Engine Submission - What to Look for when Selecting an Australian SEO Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue. Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy. In accepting this, you may choose to have a new website developed with all the bangs and whistles. But beware; unless your site can be found amongst the millions of web pages now shown on the Internet, your time and resources have been wasted. That's why a Search Engine Optimiser is essential in maximising your chances of online success. Search Engine Optimisation in it's simplest form is the practice of fine tuning your website to achieve the highest possible position in the search results when a person searches for information using a search engine. In this article I will highlight the does and don'ts of selecting a credible and effective SEO company. There are a number of points to be considered when making this decision. Including: Q. How can I judge if the SEO Company will produce what they say? A. In answering this question, be aware of the following when either talking to them or reading their sales pitches. 1. No reputable SEO company will submit your website to more than 30 odd major search engines and indexes. These major search engines and directories feed their search results to the million or so other so called "search engines". Submissions to a greater number is quite unnecessary and a certain indicator of a lack of professionalism. 2. Be wary of any claim that your site will be submitted to thousands of search engines. It is more than likely that these submissions will be made to what we call FFA websites. These are not search engines at all, but rather a kind of link exchange website. As a result, your email server may be flooded by huge amounts of unwanted email. In short, stay well away from any SEO making such claims. 3. Ask any prospective SEO to detail the successes they have had with their previous clients submissions. In being aware of these successes, your confidence in the ability of the SEO to maximise your website effectiveness will increase. Q. How can I know if these website submissions are genuinely being done? A. Unfortunately, in reality, you can't. Be certain to ask for a list of search engines and directories where submissions will or have been made. Any reputable SEO company will supply you with a written monthly report highlighting the search engines to which your site has been submitted, the submission dates and progress of your website rankings. If, after 3 months, your website ranking hasn't improved then it is more than likely that optimisation isn't occurring and even doubtful whether the promised website submissions have even been made. Q. How long before I can reasonably expect my search engine ranking to improve? A. Usually, as a rule of thumb most of the major search engines will take up to 3 - 4 months before they will index your website. This is not always the case. Recently, I submitted my website to the Google Directory and indexation occurred the same day. The waiting time for indexation is unpredictable, but be prepared to allow 3-4 months. Q. Will my SEO Company notify me when a search engine has added me to their index? A. Yes. You should be notified within days of your website being indexed and at the very least at the end of each month. Q. How will my SEO company optimise my website for submission to the search engines and Directories? A. Basically, a good SEO will make your website as search engine friendly as possible. This will involve changing the text and html code behind your website. Simply, when the search engine robot enters your website it finds it very easy to determine what your website is about. The correct keywords and meta tags will have been placed within your site, to ensure that the robot is able to collect and pass off information with speed and accuracy. This results in a much improved rank for your site; higher than would ever have been achieved without optimisation. Your SEO will also optimise each page differently so that the robot will include more than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you would hope that when someone uses a keyword search for "new tyres", your website would be within the first 30 results. But on the other hand, another page of your website may be about wheel alignments. You would certainly hope that another searcher using a search phrase "wheel aligners" would get results pointing to that relevant wheel alignment page. Your website success is completely determined by effective search engine optimisation . It is pointless investing time and resources developing a website without consideration to how your prospective clients will find you. It is no different to burning $50 notes. I hope you have found this short article useful and that I have helped you decide on a great SEO company. Of course, there are many more things to watch out for; but you are now aware of the main ones. Keep them in mind and you will get the results you are after. Steve Szasz is an Australian renowned SEO and expert in the field of Website marketing in Australia. Visit Steves' website at http://www.webseo.com.au for tips and resources to successfully market your website in Australia
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
10 Easy Steps to Boost Your Search Engine Rankings! In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. Submit Your WebSite: Add Your URL to Web Directories & Search Engines Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website. Increase Web Site Sales with a SEO Proposal - Part 1 You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. Do the Search Engines Know Your Website? Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. 21 Search Engine Terms Every Web Marketer Should Know Part 1 1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. What To Look For When Shopping For A SEO Specialist When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg. The Smart Way To Get Listed On Google! So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google. The Search Doesnt End at Your Homepage In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind. Advanced Uses for the Google Algorithm Previously.. How and Why to Avoid the SEO Mania The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. The Purpose of PageRank? I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. Onpage Optimization: Essential for Effective Offpage Optimization Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. Branding Versus SEO Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. Understanding Googles Algorithm What is the Google Algorithm?An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. Google Sitemaps Just Got Better Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. One Way Link Building Secures Long Term Ranking Results One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
