| |
| |
|
SEO Articles |
|
|
|
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom. Submit the articles to a site like EzineArticles.com where they're indexed by category and picked up by other sites to use as content. Soon, your website URL is getting plastered all over the net, and you're working it in new circles thanks to your newfound expertise in your specialized area. As you know, specific criteria must be met in order to boost your SE rank using offpage optimization. So the big question might be: does article marketing pack the muscle to push you up the search engines... or is it just a waste of time? The answer is YES, it DOES pack the muscle... IF you're submitting to hugely popular article sites like EzineArticles.com. Below is a list of the key elements in helping your own page rank through offpage SEO. Does EzineArticles.com have its bases covered? Let's analyze. Factors that Determine Your Offpage Optimization Success: - If a site with a higher rank links to you. Sites with higher rank "carry you along" to a better search engine position. Presently, EzineArticles ranks six out of ten for all websites and first in its article distribution category. You'll quickly learn the advantage to this when you submit a keyword-optimized article to them and then do a Google search on those keywords only to see your EzineArticles article listing come up first or second in the line. - A large number of sites linking to yours. Fact: thousands of content publishers pick up articles from EzineArticles.com every day. So for every article you submit, the potential for links back from that article is unlimited. Thanks to EzineArticles.com's popularity, the success of your backlinking strategy is pretty certain. - The SE rank of the website linking to you is higher than your rank is. EzineArticles.com has a Google page rank of 6. It stands to reason that if you're just starting out in the web marketing world, you can do your site some good and post your articles with your URL on their website, which will then link back to you and improve your search engine status. - The page title of the site that's linking to yours is Search Engine Optimized. Clearly, your site should be associated with other sites who are well-placed within their category. EzineArticles.com features a page title that speaks to its audience of potential users: "Ezine Article Submission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints" - The anchored links that point from their site to yours contain top keywords. Search engine crawlers love anchored text links that are keyword-optimized, which is why websites that serve as a "content hub" rank higher than specialized sites and why lesser sites choose add their links to this site for optimal positioning and a win-win situation. EzineArticles.com has guaranteed that every page of their site will be fully indexed thanks to the anchored links that are used to list each topic, and the anchored links used as headlines (which is why it pays to turbo-boost your article headlines with keywords!) - There are a high number of website linking to the site that's linking to yours. Every site that picks up content from EzineArticles.com is required to display their link at the bottom of each article used. That amounts to a huge amount of outside links pointing to their site which in turn links to yours. - The links that point to your site don't share a page with other links. You'll want your website to be linked from a page on someone else's website that contains as few total links as possible. Why? Less of a chance for the reader to click away. On EzineArticles.com, your link appears at the bottom of your article which appears on its own page. - There's a large number of outbound links on the website that is linking to you. The more outbound links the site that's linking to you has, the more they could be considered a "categorical hub" on the web. And the better off you are for getting noticed on their site for its high rank and popularity. EzineArticles.com has an unlimited potential for outbound links due to their inclusion of an author's URL with every article submission. - The website linking to you is deemed an authority. Google's ability to deem a site as an "authority site" is what keeps the content on the web legitimate, and why sites that merely throw up a bunch of links to poorly written articles will never have the page rank that a site such as EzineArticles.com who is policing their content and making constant innovations has. - The unique IP Addresses of the websites linking to you. Thankfully, no site is able to "pull rank" by throwing up a bunch of links from one high-ranking site and pointing them to a second site. Search Engines read the IP addresses from where each domain originates. Right now you may be thinking, Oh, so those 100 links from articles on EzineArticles.com aren't doing anything to improve my rank anyway? Wrong. Those links are all being picked up by other sites, who are on the hunt for quality content. If you have something good to say, any number of sites with better rank will pick up your articles and link back to you... each of course, with its own IP Address. This will boost your rank in a big way. By now it should be crystal clear to anyone reading this why article marketing by way of a high-ranking article distribution site such as EzineArticles.com is the easiest way to "offpage optimize" your website for increased placement on the search engine hierarchy. In fact... it almost seems like article marketing was created to serve this very purpose... Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
High Google Rankings: Frequency vs. Positioning There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. Is Google Fair? If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. Expert Help From Google Answers Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Smartpages - Legitimate SEO Or Spam? Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website.. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. 7 Essential SEO techniques 1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Do Not Ever Link to a Site Without Doing This First! Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards. What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It? Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month. Search Engine Optimization :: The Basics and Why Websites Need It We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free. The Google Sandbox - A Frustrating Inevitability or a Golden Opportunity? IntroductionThe Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the 'Sandbox' for 6-9 months, during which time traffic to the site is severely compromised. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. What Constitutes a Complete and Effective SEO Campaign? Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. Search Engine Marketing 101 For Corporate Sites When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. Link Building Services In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1. The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine. Stay In The Know With Google SMS The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
