| |
| |
|
SEO Articles |
|
|
|
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be? Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests. Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site. How many words should I use? First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following: meta name="keywords" content="these words, would describe, your site" keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines. The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit. A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results. Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific. Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage: Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash. KEYWORDS - How do I find these keywords? Use the following tools: http://inventory.overture.com/d/searchinventory/suggestion/ This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for. Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site. How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase. Michael Murdock - former Macintosh Systems Engineer for PIXAR now owns/runs DocMurdock - A website optimization & Internet Marketing company. Helping websites move higher on the right search engines, and helping clients products move out the door and into the hands of the ideal clients.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Do Search Engines Like Your Web Site? Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. Even More Tips For Getting A Top 10 Search Engine Ranking! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. Does The Number Of Links On A Page Affect Ranking? Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away. The Two Most Important Things You Must Do For Google Top Ranking Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. SEO and Directories If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. An Easy Way Not to Get Banned by Google Strategic search engine optimization involves far more than keyword research, META tags and content.If you want to mange an SEO program, you need to be aware of any issue that can affect your success. How To Choose Keywords Before they Skyrocket in Popularity Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. How to Get Non-stop Free Traffic to Your Website Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. Quick Keyword Research that Works!!! Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales. Top Search Engine Ranks, Part 2- Mastering the Secret- Explained In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. The Business Case for SEO It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. Link Popularity: Improve Your Search Engine Rankings What is link popularity?Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page. How To Measure Search Engine Marketing ROI According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Blogging, Spamming, and Blog Spam Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. The 3 Essential Components of a Search Engine Optimization Campaign Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
