| |
| |
|
SEO Articles |
|
|
|
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. To be visible at the search engines, you have to appear in the first three or so pages of the search engine result pages (SERPS). The quest for attaining high rankings at the search engines has spawned a whole industry, the search engine optimization (SEO) world. The long-term strategy to succeed at the search engines is to focus on adding unique content to your site, consistently. Visitors to search engines are looking for content, and if you provide it, you drive considerable traffic to your site. There are a lot of factors that come into play in attaining high rankings at the search engines. Your domain name, title, meta and alt tags play a role as well as incoming links etc. The weight of Page Rank (PR) in Google algorithms has been a matter of ongoing debate and speculation in the SEO world. Studies have reported low PR sites getting high rankings in SERPS while high PR sites pant at the bottom. While the weight of other factors in overall site rankings are debatable, there is no controversy as to the role of content. It wins the marathon. Google rode to the top on the wings of content, serving relevant content to searchers. To remain at the top, Google is constantly tweaking its ultra secret algorithms that ensure that relevant content sites rank high in its SERPS. Some webmasters fall into the trap of focusing on a few major keywords, and going to war with them, instead of diversifying their keyword base by constantly adding new unique content. As thousand of sites go up everyday around the world, it becomes increasingly difficult to win the search engine war for your favorite but highly competitive keywords. Instead of dissipating energy over winning in highly competitive keywords, as you add more content, your keyword base increases and you begin to show up tops for non-competitive keywords. As you continue to add more content, the trickle of visitors becomes a flood and before you know it, your inner pages begin to draw in considerable traffic. Instead of becoming fixated by the front door (home page), you begin to get hundreds and eventually thousands of visitors that land at your site through your content pages, and eventually get to visit your home page. If you look at your content pages a fish net, the more unique content you add, the more you spread the net, and the more fish you catch. Developing excellent content for your site does not only bring in visitors, but webmasters too, looking for valuable content to complement their site themes. Quite a number of them will link to you without asking for a link back. This boosts your link popularity and PR, for what it is worth, and enhances your search engine rankings. By creating an excellent content site, you are creating a valuable resource for surfers and search engines, and they will reward you appropriately. Surfers will reward you by delivering your most wanted response (MWR), be it to place an order, click through to your affiliate merchant sites etc. Search engines reward you with high rankings, which mean more traffic. On the whole, you end up building an online brand and become recognized as an expert in your field. This opens other doors: speaking engagements, partnerships, adverts and endless possibilities. It all started with focusing on your visitors, and consistently adding valuable content until your site becomes a one-stop resource center for your area of interest. To win with content, you have to be very patient. It does not happen overnight. Low content well-optimized sites will initially overtake you. It may take anything from three months to one year or more, before you begin to see results, especially if you factor in Google's sandbox effect. If you keep at it and never give up or lose focus, you will begin to see visitors from search engines begin to show up in your traffic logs. It starts as a trickle and builds up gradually. If you check out the search engine for your rankings for that keyword, you will be pleasantly surprised to see that you begin to show up in the SERPS, maybe attain page one. Your days of obscurity are over. This is not the time to go to sleep. Keep doing justice to your subject matter. Continue adding unique valuable content. Become the preferred destination for surfers looking for content on that subject matter. The world will make a beaten path to your door. Stay focused. Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please visit http://www.financial-freedom-inspiration.com. He is also webmaster of http://www.newdawninspiration.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Search Engines from a Webmaster Perspective By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts. Directories and Their Importance for Search Engine Rankings About directories:A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. All About Links -- Interview With Link Building Expert , Bob Gladstein Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. 4 Tricks For Lightning Fast Indexing The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Companies Cash In on Your Search Engine Ignorance This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. Get Personal With Google Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. The Truth About Search Engines: Playing A Game You Cant Win If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. See No Google, Hear No Google, Speak No Google That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Basic Search Engine Optimization For Dummies OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines. KEI Concerns and CID Alternative Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. Google's Siren Call - Is It Crashing Your Search Engine Marketing? It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. SEO Training - Avoid Making this Costly Mistake! SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN. "Web Content Management System fr Window": Search Engine Typos Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know. How Important is PageRank, Really? Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Get Listed in Google Without Submitting Your Site With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. Are You Losing The Battle For Search Engine Traffic? Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop. What All Top Google Websites Have in Common While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Google Groups Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It? Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
