| |
| |
|
SEO Articles |
|
|
|
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site. How do you get frequent listings in search engines? Write quality content articles. I'm an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles. To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn't cause my rise in the rankings. What did cause it surprised me. One of my first articles ("Do lifestyle funds provide greater security?") was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success. Searching Google for "Lifestyle funds" produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me. In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article "How to evaluate load vs. no load mutual funds." They found me by searching Google for "load vs. no load." That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well-and some included my company listing. I was an authority! In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key. My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among the 'who's who' in investment management, companies that invest big bucks to manipulate getting high rankings on search engines. Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles. Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It's actually simpler than you think. There are two aspects to writing; 1. the actual content and 2. the writing style. If you've been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don't worry about the style; just write quality content that will be helpful to your potential customers. Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success. One of my clients is an award winning Hollywood writer and he "enhances" my articles. It's usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn't have to spend any time researching or "doing the heavy lifting." He can devote his attention to enhancing the quality of the presentation, and that doesn't take long or cost much. [If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.] I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content. It's hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business. About The Author Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com ulli@successful-investment.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2 'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. Search Engine Ranking... Oh, the Mystery! Rankings, Rankings, Rankings!How do you get your website ranked well by the search engines? Well, it isn't as hard as you think, but it may not be as simple either. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. Have You Heard Of Website Optimization Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it. How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. The First Search Engine Marketing Method: Content That Meets Customers Needs For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Would You Let A Dog Or A Butler Market Your Website? The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. Google WebSearch? & Google Adsense - Yahoo! The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. Is a High Search Engine Ranking Important for YOU? In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. How MSN and Yahoo Sells Your Traffic Yes, it really happens. Now you might find it hard to believe but you will understand after I explain. Opinion - Search Engine Success This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. Microsofts New Search Engine I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. Agressive Linking Strategies Help To Get Your Site Noticed A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now. Gaining Additional PageRank Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. Easy Steps to Get Onto Google Top Search Pages To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i. Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?A high search engine ranking for your website is essential.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
