| |
| |
|
SEO Articles |
|
|
|
Complete Web-Site Optimization For Search Engines (Part 2)
Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long. {meta name=description content="..."} Important Meta tag. Very often the description you put will be shown at the SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well. {meta name=keywords content="..."} Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to the topic, key phases separated by commas. Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increase the size of your web-page. I won't be mistaken, if I say that about several millions of web-pages have them. Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to. {meta name=author content="..."}{meta name=copyright content="..."}{meta name=language content="..."} etc. Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings. {h1}...{/h1} {h2}...{/h2} {h3}...{/h3} In contrary to the previous tags the importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants. Given that these tags determine the headers of your web-page from the SE spiders' viewpoint, try to include your targeted keywords in them. {img src=: alt="..."} "Alt" is just a comment for every image you insert into the page. Use this knowledge at your advantage. Include your key phrases where possible and safe. By "safe" I mean common sense, don't input comment like "ebook package" into the image of the button that leads to your partner, say, "Pizza ordering" web-site. On the contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, i.e. "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments. Content Your informational coverage should be keyword/phrase rich, the same way as headers. In general the more relevant key phrases your textual information will contain, the better your chances of being "remarked" by SE spider are. HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement. Key word density and frequency are another indexes vastly used by SE to rank web-pages. Don't overuse them though. Link popularity (page rank) Another extremely important parameter for your listing position nowadays. In general the more links on third party web-sites point to your site the better. Although try to avoid "link farms" or other "clubs' the only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site. Link popularity without any doubt helps to increase the relevance of searched terms more often than it doesn't, but makes SEO even more far-reaching target, because establishing quality "incoming" links pointing to your site is beyond your direct power. To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links. As you see these "manual" work is the most time-consuming, but it repays if you are focused to get as much relevant links as possible. You may apply viral strategies by offering some free/paid service that implies putting a link back to your site. Google has developed its own link popularity evaluation tool called Page Rank. It is calculated basing on consistently changing number rules: current rank of the site the link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc. Fake tactics They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses. Unfortunately, usual internet users don't have ability to "ban" spammers the same way SEs penalize those "smart" webmasters. I don't recommend you to use any of these tactics, even on someone's "advice". They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text on the background of the same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good. robots.txt file Very important file every web-site should have. It allows you to literally rule or direct SE spider to the "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day. With its help you can also protect your confidential web-pages and or directories from scanning and showing at the SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string in the robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want! General rules of creating robots.txt file you can find here http://www.robotstxt.org/wc/robots.html Design & Layout issues Next point is to have a textual info. The simple declaration of content rich web-site is not enough, SEs need text to scan. Clear to follow links. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Most SE spiders cannot distinguish dynamically created web-pages with the help of ASP, Perl, PHP or other languages. It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed. The same relates to HTML frame sites. What frames actually do is complicate the way web-site is being scanned, no more, no less. When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position." Because of the excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages from the very top to the bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrange the most valuable info, including header tags and text at the very top of web-pages. Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well. All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here". Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags at the top of the page that could occupy more than a page of HTML source code with almost no textual info. If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only. This tactic is also very smart considering general web-page optimization and space saving purposes. Allow the Internet market to know your business better. About The Author Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
SEOs Relationship With Website Architecture SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. Google - A Bit of History The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Search Engines The Masters Of The Internet Universe - Part 1 Trillions of Billions of content pages make up the wide world of Internet. Keeping a house clean and arranged with proper placement for each household item is so big a task for each of us that it is a much despised daily chore. How to Avoid the Google Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Search Engine Traffic: Winning With Content Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. The Importance of Search Engine Optimization Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. Search Engine Robots - How They Work, What They Do (Part II) If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about. How To Really SEO Your Site Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. "Google Friendly" Solutions to Graphic-Intense Sites We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. SEO Blues SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Google PageRank Explained PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all. Straight Talk on Search Engine Optimization To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . Google is Quickly Changing... Google is quickly changing.. If You Could Submit Just One Page To The Search Engines Which Should It Be? Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. How To Use Google As A Niche Website Builder The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U. Is Google Having a Tough Time with Their Website Limit? If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
