| |
| |
|
SEO Articles |
|
|
|
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. It's about the reader, not some computer. Right? The whole thing smelled of compromise to me. And as us ego-driven writers all know, compromise is not something we like. Well, I'm pleased to say that my pride finally shuffled off to one side a bit and allowed me a more objective look at the whole thing. And now, well, I'm something of a convert. I have been for quite a while now. Not because I have made that 'compromise'. But because it became evident to me that both spiders and readers are looking for exactly the same thing... Relevance. Spiders are becoming more and more sophisticated in determining the relevance of a page when matched to a keyword or phrase that is typed in by the user. In short, pages that are most likely to satisfy the needs of the reader are being delivered first. The spider looks for relevance. And the reader hopes for it. And that's where the writer comes in. Using Overture's Search Suggestion tool, or something a little more sophisticated, like Wordtracker, you can research which words and phrases are being used most frequently by people in search for your kind of page. These are great resources for writers, allowing us to drill right down to the words that our prospects and customers use. And how better to make them feel they have come to the right place than to greet them with the exact words and phrases they are looking for? And once you start getting really serious about being relevant to the needs of your visitors, the implications begin to snowball. Not only do you start writing in a very relevant way, but it also makes you start thinking about more fundamental issues - like the structure and architecture of the site in general. -- Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. 5 Qualities to Look for in a Search Engine Optimization Program for Your Website These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. The Google Sandbox Explained Introduction The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. Increase Web Site Sales with a SEO Proposal - Part 2 Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Google Loosing Fan Base? "Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Using Blogs for SEO Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog.. Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. The Business Case for SEO It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. Pay-per-click - the Ultimate Tool to Boost Affiliate Sales The old ways are not always the best ways.The traditional model of making money from affiliate products was simple. Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle. Search Engine Tips & Techniques As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. Google is Quickly Changing... Google is quickly changing.. How to Avoid the Google Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. Search Engine Optimization: Creative Ways To Acquire Natural Back Links Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. Five Tips to Improve Your Chances with Google et al. "Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. The Golden 5: Steps to Google Success The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. Is Reciprocal Link Exchange Dead? The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. Alert Marketing - Get Google Search Results By E-mail Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. One Way Link Building Secures Long Term Ranking Results One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
