| |
| |
|
SEO Articles |
|
|
|
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box. Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites. Within the search engine category, Google accounts for most of the search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site with the various search engines but it is a demanding process and takes time. Visitor traffic from the search engines can be obtained through organic (natural) or pay-per-click (PPC) search results. The non-paid organic search results are the list of web sites (generally 10 per page) returned when a user searches on a specific keyword or keyword phrase. Keyword is the word or phrase that is typed into the search engine's search box. The PPC items are the paid advertisements for a specific keyword or keyword phrase and listed on the same page as the organic search results. You are telling the search engines what your web site is about when you employ SEO tactics. Search engine optimization involves the layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveys the information that is being searched for by your visitor. The keywords should be placed in the Title tag, Meta Description tag and at the beginning of the Body tag sections. Search engines look for relevant and original content in your web page that is relative to the your site's keyword theme. Search engines find out about your web site through your submission to the search engine or through a link to your site from another web site that has already been indexed. The search engine uses a spider (i.e., a computer program) to index (i.e., classify and include in the search engine database) your individual web site pages. The spider is often referred to as a crawler. These spiders follow links from one site to another site and create an index of information for inclusion in the search engine database on each web page they visit. The spider is more likely to index a static HTML web page higher than one generated dynamically. You can make your web page more search engine friendly by reducing or eliminating any flash animation or graphics in your home page. Design each page of your web site so that the keyword or keyword phrase information being searched for by your visitors can be easily found. You need to convey the central message or theme of your web page to your visitors. In addition, your web site should have a site map. A site map displays a visual model of the pages within your web site. It enables your visitors to navigate through your web site that has more than one page. Each listing in your site map should be an active link to enable your visitor to click on the link and move directly to that specific section of your web site. It will take a lot of concentrated work to achieve a top ranking in any of the search engines. Rank is the position in the search engine results page that a web site appears when someone searches for a specific keyword or keyword phrase. The typical search engine results page has 10 positions for web sites returned as the result of the user's search. -- Copyright (C) 2004 F. Terrence Markle - All Rights Reserved Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site. http://www.QuikSystems.com/WST/TrafficSeries.htm Get my F.R.E.E newsletter on building your own targeted mailing list: http://www.QuikSystems.com/EzineSub.htm About The Author Copyright (C) 2004 - F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
PageRank and How It Gets Assigned We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. A Real Example of Search Engine Optimization (SEO) Success The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. How to Get Tons of Top 10 Rankings Guaranteed Okay I admit it. I was kidding. SEO for CEOs - Search Engine Optimization Unmasked for CEOs If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. The First Search Engine Marketing Method: Content That Meets Customers Needs For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Keyword Selection- The Dark Horse of Search Engines Optimization Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords. SEO Facts The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers. Google Groups Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. What Constitutes a Complete and Effective SEO Campaign? Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. Google has an Achilles Heal - Will Their Competitors Notice? Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer TrainingApproximately 40% of the small businesses we have surveyed have tried Adwords in the past and failed, and some of them have tried multiple times. In some markets the percentage is closer to 60%. Submit Your Website to Search Engines Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.There will be some places that will offer to submit your website to hundreds or even thousands of search engines for free. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. Why Search Engine Marketing Has A Passion for Web Site Usability Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards. Search Engine Success & The Google-Vision Secret Want to know the secret to great search engine listings? Ignore Google.No, I'm not crazy. Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. Link Popularity In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1. The Write to Link Popularity Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|
| Home | Sitemap | Forums | Contact Us | Advertise |
| © 2006 SEO Articles. A Real Web Talk Presentation. Network Sites : Index Rated Directory | SEO Care Directory | Humour Inc. | Free Mobile Ringtones | A1hosts | SEO Blog the four required words |
